An SEO Copywriter Walks Into a Pub…
An SEO copywriter walks into a pub, bar, public house, venue, beer, lager, wine, spirits, cocktails, pub food, gastropub, happy hour... And how we laugh. Still. Every time this tired old joke wheezes...
View ArticleThe Real Secret to SEO Success
How many times have bloggers, gurus and SEO rockstar ninjas given you a spiel about their service, their ebook or their amazing SEO prowess? Completely missing the one real secret to SEO success?...
View ArticleAn Open Letter to Google on the Subject of Social Search
Dear Google, It's me, Andrew. I know that we haven't always seen eye-to-eye, especially when it comes to your muppet fixation and your inexplicable need to give me yet more buttons to click, but I...
View ArticleWhy I’m Giving Up on Social Sharing Sites
Community. Sharing. Social. These unfortunates are just three of the buzz words that have been ruthlessly stripped of all meaning by the internet.
View ArticleThe Seductive Art of Blog Commenting
It's that time of year when everyone's thoughts turn to hooking up, getting together and making a sweet, sweet partnership. For bloggers, that means only one thing...
View ArticleI Don’t Care What Colour Your Hat Is, Ignoring Content Is No Laughing Matter
According to Kris, White Hat SEO is a joke, and good content is a rip-off. Well, sorry Kris. I'm not laughing. The post I Don’t Care What Colour Your Hat Is, Ignoring Content Is No Laughing Matter...
View ArticleIf You Don’t Promote Your Work, Nobody Else Will.
You're relying on other people to promote your work. And no matter how good your tremendously fantastic stuff is, you're going to be hard pushed convincing them to put in the effort that you're unable...
View ArticleThe Five People You Meet in Online Marketing Hell
Unfortunately, it's all too easy to find the wrong people. And if you do, nothing's quite as dispiriting to the internet entrepeneur as the five people you meet in online marketing hell. The post The...
View ArticleCopywriters – Artists or Scientists?
Are copywriters artists, or are they scientists? And is there really a fundamental division between the beauty of the copywriter and the usefulness of the SEO content creator? The post Copywriters –...
View ArticleWas My Copyblogger Guest Post a Failure?
You may not have heard, but on February 22nd I had a guest slot on probably the most prominent copywriting blog in the world. But did I reap the benefits that guest posting is supposed to bring? The...
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